Tuesday, July 15, 2008

Vitamin Water: Pouring Salt in the Wound, One Picture at a Time

Spotted this billboard on 23rd street on Manhattan's East Side yesterday, presumably riffing on the All Star Game's presence in New York this year. Note one David Américo Ortiz Arias on the right side of the frame, teaming up David Wright as the Best in NY "on the field." Quickly jump to the realization that a beverage company from Queens put a member of the Mets, a rapper from Jamaica, and the most visible symbol of Boston's recent baseball success on a billboard in New York City. Guess someone's marketing director really doesn't like the Yankees...